New Balance
What we did
Concept, direction, AI production & edit
Independent spec film. Not commissioned by or affiliated with New Balance.
The idea
An independent visual exploration of New Balance, movement and the lives people live in their shoes.
The making
Made without voiceover, using transitions, sound effects and music to connect fashion, sport and everyday scenes. The shoes remain the visual thread.
The result
A self-directed portfolio film exploring the range of AI production.