Nobody Gets In.
What we did
Concept, writing, direction, AI production & edit
Created for ExpressVPN’s The Big Ad Contest. Contest-winning work.
The idea
ExpressVPN ran a worldwide open brief: one 30-second spot, judged on concept, craft, emotional impact, and brand alignment. The winning ad earned a Times Square takeover.
The making
The internet's oldest scams, restaged as the glamorous life they promise. A Nigerian prince at a Parisian cafe. A free timeshare tour at a five-star resort. Standing between them and you every time: ExpressVPN. Nobody gets in.
The result
Winner of ExpressVPN’s The Big Ad Contest, which drew more than 20,000 registrations. The ad played in Times Square during World Cup Final week, and the prize sent Max to the World Cup Final.